If you’re just starting out, the first step in your affiliate journey is going to be picking a niche. You might be thinking – but cannabis is my niche! Nope. It’s not. Get that out of your head as quickly as possible. First, let’s talk about what finding your niche actually means. Your niche is basically your audience, or rather the type of audience you’re creating content for. You want to find a niche that is narrow enough for you to be able to reach people, and not drown in a sea of competition; but wide enough that there is a big enough base of people that are interested in what you have to offer.
We’re going to break this down into a few simple steps to get you started.
- Quick Start
- Initial Thoughts – This is your time to brainstorm
- Research – This is where we find out if your idea is worth the time
A quick and easy trick to get started is to apply all of the “major” niche markets to the cannabis industry. Some examples would include: Fashion, Health, Beauty & Investing. You’re going to quickly run down the list and see what options appeal to you – or already fit your existing audience. Once you have one or two ideas you like, you’re going to move on to brainstorming your initial thoughts. More on that in a moment.
When you apply those wider topics to the cannabis industry, you can start to narrow down your ideas. Here’s are some examples:
Health for Cannabis Users – Narrowed Down Idea: Yoga and Meditation for Cannabis Users
Investing for Cannabis Users – Narrowed Down Idea: Selecting Cannabis Stocks; or Investing Made Easy For Stoners
Beauty for Cannabis Users – Narrowed Down Idea: Reviews of the best THC Beauty Products
This part of the process should only take 5-10 minutes. You don’t want to waste much time here – the bulk of your time should be spent on research.
Initial Thoughts & Brainstorming
Now that you have a few rough ideas down, spend some time brainstorming and find out what targeting that specific niche might look like for you.
For example, let’s say you decided to use the “Yoga and Mediation for Cannabis Users” idea from above. You could write about different combinations of strains and meditation exercises. You could create worksheets or challenges for your audience to try. You could promote amazon links for yoga mats, books on relaxation and smoking equipment that is designed to appeal to your audience.
This process should only take a couple of minutes. If you find yourself struggling to grow the idea, you may want to pass on it. Right now, you’re basically trying to validate the niche for yourself – are you capable of creating content based on this topic? Does it interest you? Next, you’re going to see if there is a real market out there that fits. Let’s jump into the research!
This is an important step that some affiliates just starting out may be tempted to skip.
DO NOT SKIP THE RESEARCH.
There are a ton of different methods for affiliate research. We’re not going to do a deep dive here, but we will in our upcoming affiliate course.
To keep you from drowning in research, let’s start with the basics. For this we’re going to hit the usual suspects:
- NOT GOOGLE
For Affiliate Niche Research
With pretty much any other affiliate industry, Google and the Google Keyword Planner would be your first research pit stop. Unfortunately, Google won’t show you any keyword results for words like “Cannabis” “Weed” etc. Not very helpful for you! Instead, check out SEMRush. They have a MEGA powerful SEO toolkit, complete with the last keyword tool you’ll ever need. SEMRush is a must use tool in our opinion.
You’ll also want to use regular old Google – doing a quick search based on your potential keywords will let you see all your competition and how they’re ranking.
Facebooks Tools For Affiliate Research
Really get to know your audience – or potential audience – by finding out almost everything about them. We know, it’s a little creepy. But, ethics aside, Facebooks Audience Insight tool is amazing for doing affiliate research. Narrow down by page likes, interests, activities, age, sex, location and SO much more.
Using Amazon For Affiliate Research
This one should be obvious. If you plan on promoting Amazon products (like we mentioned in our Yoga example above), you need to know what’s happening on the amazon marketplace. What products do well? Which suck? What are the average number of reviews for the products you might promote? Don’t forget to check your Amazon Associates page for “Promotions and Bounties” for special offers.
Ready to make 5-6 figures with affiliate marketing?
That wraps up our quick start guide to generating niche ideas for the cannabis industry. But if you’re serious about affiliate marketing and want to learn how the real professionals are generating five and six figure incomes, you need to take the Aversity complete training course. They’ll show you everything you need to create your ideal passive affiliate income. This course is incredibly in-depth and doesn’t skip a beat. Want to find out if it’s right for you? Take their quiz here and start earning money today.
Shhh – we’ve also got a special 50% off discount for you if you want to start right now!